Professional Postgraduate Diploma in Marketing

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1. About the PPDM

The Professional Postgraduate Diploma in Marketing is the highest qualification awarded by The Chartered Institute of Marketing. It is a brand new qualification to be launched in July 2004 and replaces the current Postgraduate Diploma in Marketing.

A true business qualification

CIM's goal is to provide professional qualifications that both satisfy the needs of employers of competent marketers and support individuals' careers in marketing. The qualifications have been developed following extensive research with academics, employers, CIM Tutors, CIM students and international regional offices. This research culminated in the development of a matrix defining the required competencies of marketers within an organisation.

The competencies are based around four levels of marketing roles within a company (Assistant, Practitioner, Manager and Senior Practitioner) and these roles have been grouped into six categories:

Research & analysis


Brand management

Implementing marketing programmes

Managing marketing people

Measuring the effectiveness of marketing

2. What you will learn

Global Marketing Decisions

The skills to assess and develop future marketing strategies to ensure your organisation can effectively meet the challenges posed by a dynamic and diverse global marketplace.

Corporate Digital Communications

How to critically appraise corporate brand and the importance of digital communications in developing the corporate positioning and building brand equity.

Creating Entrepreneurial Change

The dynamics of innovation and change, and to understand, develop and apply a range of disruptive strategies to drive the organisation success.

3. Do you qualify?

To gain entry onto this qualification, marketers must have a range of experience working at senior marketing management level (normally three years) or a business or marketing Bachelor's or Master's degree (or an equivalent qualification). Please note this qualification is only offered to those who reside outside of the UK.

If English is not your first language, you will need to demonstrate you've achieved an equivalent qualification. You can contact your preferred Accredited Study Centre to discuss your options, or for further information you can download the qualification specification here.